Category Archives: publishersPOV

The Well-Behaved Document – The Digital Plea to Publishers

Recently I had a pretty exciting discussion with one of our users, John who ended up asking me to google “the well-behaved document“, which I did, doing so with Dublin Core* and DCMI* as well:

A well-behaved document is an electronic document that is both user friendly and library friendly.
As for the PaperC.com books they filed the following under “User friendly”:

- easy to read and easy to navigate on any reading device (check, though Amazon will not let us on the kindle)

- reading software is readily available (check).

- it is in an open format and does not depend on proprietary (paid) software for display, styles and multimedia content (check)

- searchable (check),

- has bookmarks (check)

- an interactive table of contents (check check check)

- Except for copyrighted material it should not be password protected (check)

- print it out  (no)

- and to copy/paste portions of the text (check)

- add bookmarks and comments of his own (check)

That’s 9 out of 10 and as for the printing we’ll implement a third party-service if need is.

Once we opened up fully, there will be even more:

- add links, videos and other resources

- regroup content in an own document within the platform

- implement material in your website or blog via the document API

- use documents in multiple versions collaborative within the “document history”

and many more things. We hope you like it!

The well-behaved document provides benefits for librarians and libraries, too:

Library friendly
is a document that has useful embedded metadata which librarians, digital asset managers and individuals can exploit to classify a document with little or no manual intervention, that is searchable and which can easily be indexed for full-text searching across a collection of documents.

University and public libraries prefer to keep the metadata of all their documents in separate catalogues or data bases for reasons of integrity and maintainability, but since one does not exclude the other, embedding the same metadata or a selection thereof also directly into a digital resource, automatically makes this data available to third parties who download or otherwise obtain access to such resources which they may want to preserve locally in their own knowledge base and/or to consult offline. Notation in attribute/literal pairs is probably adequate for most private or local repositories.”

There is some work to do but we’ll keep all this in mind.

Thank you John for your invaluable feedback and support,

Katja

*The Dublin Core  set of standard meta terms or a basic subset thereof in combination with appropriate software is probably the best option to ensure that meta data is applied in a consistent manner and therefore has a better chance to be useful to librarians, content managers and individual users worldwide. They are already in use in many university and national libraries and they support refinements and namespaces (vocabularies) that can be adapted to the needs of organizations and user groups.

http://dublincore.org/workshops/ popularized the idea of “core meta data” for simple and generic resource descriptions. The fifteen-element “Dublin Core” achieved wide dissemination as part of theOpen Archives Initiative Protocol for Metadata Harvesting (OAI-PMH). It is also the default format used by Adobe® Acrobat® in the display of PDF files.

Never Underestimate the Importance of a Librarian! – TheCostOfKnowledge -

Three huge scientific Publishers make million after million with content that belongs to the public who paid for it with their taxes. Why that is, where all those millions go and how we at PaperC might help set a new approach is going to be my topic of the week. 

Some years ago, when I studied publishing and book trade in Leipzig, there was another tiny faculty on my campus, a faculty called “Library and Information Science” (it did not even have an english name back then), and from several boards in students representatives I knew some of these folks, actually for their somehow weird humor. The librarians. Some wore bags, stickers and t-shirts like this..

.. and all the fancy economy students, the brainiacs from computer studies and scientists all over university shook their heads at them – if they noticed the pale bookworms at all. And those very same pale bookworms now delight me unprecedentedly. This is why:

„60 percent of our budget“, says Wolfgang Zick, Head of Libraries at Technical University here in Berlin, “is spent on magazines and papers – the costs explode.” And adds: “In the last 10 years our budget increased by only 4% – while (more interesting) at the same time the publishers charged us 30 to 50% extra”. So far no deal, money has always been short for education and publishers these days face huge challenges, of course, everything gets more and more expensive.. but … but:

Wait! A short research reveals, that e.g. Elsevier, target of boycotts for many years now, has done it again! While, better say: because of the fact that!, authors and editors are not participating in the revenues, Elsevier announced another growth in their operating margin: 31% in 2005, 40% in 2011 and a total profit of 1,1 billion USD with only 3,27 billion business volume. Proudly presented by their spokesperson earlier this year.

How is that again? Very easy again:

University X has certain departments and therefor needs titles a,b and f in their library. Now guess what, of course they are happily welcomed by the publishers of scientific media but hey – if they really want a, b and f, they are likely to take c,d, and e with it, right? Sure they are and that’s why they will not get a contract for the titles they need but for the bundle. And considering the fact, that for example the magazine Tetrahedron is 20.000 USD per year you can  easily sum up to the fact, that each of those unnecessary subscriptions eats up money that could be used way better! And who paid the people examining, writing, reviewing that content?

To cut it really really short: our taxes pay science and scientists.

The state, which is basically all of us, already paid for those research and knowledge - to cut it really really short: our taxes pay science and scientists, access to campus libraries, librarians and universities with their research centers itself. This is awesome and I love to pay taxes for that - but now how come, publishers make libraries pay for the access to the very results of that science again? And why do dozens of libraries nation- and worldwide fight for fair contracts without any chance of being heard? Because the publishing lobby was not challenged so far and why is that? Because a) libraries did not have the connections and the technique to track down their costumers needs and therefor could never prove what gets read and what is crap and b) there was no such thing as the internet before, bringing people all over the planet together, connecting them for the means of transparency and education!

Taking a stand for the freedom of knowledge and education – Open Access for the taxes!

Authors, other contributors and editors have started a long time ago to connect and publicly protest, 12.636 so far!!, now libraries follow. After several time-limited boycotts in Stuttgart and Karlsruhe, finally the Technical University of Munich has resigned from all contracts with Elsevier for 2013 and encourages others to follow. But the underestimated librarians want more and there goes the debate: Why is aid money and funding for scientific work and research not bound to Open Access Publications only? Why do Springer, Wiley and others not offer bundles that equal the needs of their costumers? Why do those multimillion Dollar revenues have no impact on the situation in libraries and research centers? Why is there still no payment for thousands of contributors in the so calles Peer Review? Why does Elsevier not tell me publicly, how much a license would be if we at PaperC would, let’s say start some brain research? (USD35 per article) and so on and on and on.

Can a bookseller work with Elsevier?

We’re in a hassle here, because of course we need to sell Elsevier and other ebooks to our users if you need them – you’d go get them at Amazons otherwise or grab them for free anywhere else. Yet I go berserk when talking to a professor about putting his scripts to the platform and he tells me “no way, I have a contract” or, worse: “no way, I boycott companies you work for.” So while at the same time I am happy people finally stand strong for their rights and TheCostOfKnowledge takes a stand for them, it makes me sleepless and a little helpless. Here is what we do: we’re negotiating with all our publishers day in and day out so they finally might give us their (our, to be exact!) content, allow us to stream it into the flat rate and allow users to pay for what they need and that only. That’s one form of access everyone could live with and it is the first step we’re taking to provide fully Open Access to scientific research one day. Legally, crisp and useful, books first, scripts, papers and magazines second, third and fourth.

My inquiry at the management kept unanswered so far (well, I was told that my message was handed forward to the next management level) but we’ll meet some Elseviers at the bookfair in Frankfurt so there will be room for questions.. Give us a crossed finger, folks, there is room for change. And need.

Amazons new Kindle as Ads-supported Special Offer Version? The Cost of Free.

Few costumer complaints and a rummaging market made us expect the rollout of the new Kindle any day and now big A has sent out invites for a press conference in Santa Monica, Calif., early morning of September 6. Bookmakers in town settle for a new Kindle Fire  and an e-ink Kindle with a built-in lighting option, plus maybe a camera, included Bluetooth, Touch Screen for the low price level $79 Kindles, most possibly maybe different memory options (8GB and 16GB) and (uhuuu..) physical volume-control buttons! Finally! No longer trapped with those horrible onscreen volume controls! Interesting.


Much more important

is the not much talked about ad-supported Special Offers version that might roll out with the new device: As rumours go, A could attempt to subsidize the cost of the new Kindle Fire with an ad-supported Special Offers version, which would change some rules. Not only does A spill out one great device after the next on the lowest levels of pricing possible (without giving them away for free) but it does offer the greatest international range of digital content (and pretty much everything else) while maintaining the platform with the by far best service from single-click-buy to chat-with-costumer-care over to pay-once-enjoy-everything and back to free-shipping-prime-credit-card-inculded. Now good morning, publishers! May I suggest we take a look back now..

  • 2009: content first (check)
  • 2010: service first (check)
  • 2011: mobile first (check)
  • 2012: data first .. See something?

What do you do, if you have almost all the content, a well working, unchallenged proprietary device, an amazoning marketshare and millions of costumers who even use the credit card you hand them for some pay-back-funds and produce billions of collectable data? You collect the data, build an even better still cheaper reader and make sure, every bought book, article or movie tagged “marriage” goes with an additional let’s say fertility test add. Only if the person is female, between 20 and 40, from a non muslim country and not gay, of course.. Any idea how much money you can make with this kind of targeting? A lot. A whole lot. In the end enough, to give not only the devices away for free but the content with it – subsidized. Congratulations, good old booksellers and publishers – while e.g. in Germany it is not even allowed to put advertisement to books, A puts it to the reader and at the same time aims for authors to publish directly. Add all this and talk to publishers worldwide: “Yes, we’re making 60% of our revenues via Amazon but this just turned from unpleasant to serious thread to disaster.” BUT? Try it this way: “This just turned from unpleasant to serious thread to disaster because we’re making 60% of our revenues via Amazon.” and then let’s get together at the next book fair again, have snacks and wine and feel great about being .. well, a book person.

Dear fellow-book-people out there, let’s start a discussion on how to turn the adaptable parts of Amazons strategy back into something useful and let me add that we at PaperC discuss a free flat for our digital textbooks subsidized and partly Open Access. Not because we like that so much but because Spotify and others show that this is what people are likely to accept.

it will take a lot of time…

… to build an e-reader as sexy as this:

found at "Per scrivere bisogna sporcarsi le mani - Grazia Gironella"

But we’re working on it…

Enable the Crowd – €92k and 53 engaged advocates

Sunday night, 8pm CET, our crowd-investing project ended and in retrospective we wonder why we didn’t go for it earlier. Maybe because the crowd investing scene has only recently started to evolve, or maybe because no one really knew enough about the legal framework, neither strategy nor the public impact. Until now.

Crowd investing differs substantially from crowd funding. This is how it works: Via micro investments, bidders have the possibility to buy shares of a company. Financing ranges between 1,000 and 10,000 €. People obviously bet for the company to gain some weight in the future and then take one of the two paths to heaven, pardon: money. There are the following possible scenarios:

a) the company could adopt a successful and lasting business model that generates sufficient returns, scalable year after year, expanding, developing, growing. b)  the exit. Let’s say…Apple Inc. shows up and says: “PaperC could be a future threat to our business because it has developed a great reader. So let’s buy the company!” Imagine the offer equals 356m USD. Everyone who bought a little slice of PaperC in the past will now receive a large chunk of money and the tax authority will be glad about this valuable export as well. Additionally, a dozen employees will be transferred from SV to Berlin. experienced managers will replace the founders and there’s going to be some name changes, of course. Financially this is acceptable as the founders usually also hold some shares of the company. However, an exit can have fatal consequences regarding the motivation of the rest of the team, transparency and things like visions. (we care)

Back to micro investing: Given the current status, PaperC has 53 new shareholders and one senior shareholder, who support PaperC with an investment of 100,000k (less about 8k commission for Innovestment). This makes us happy and thankful and pays our rent plus traveling expands. VERY COOL.

The real benefit from this form of investment, however, is more subtle: After many email conversations and long phone calls, we found that each investor brings additional expertise to the company. Investors have not just shown financial interest in PaperC but have manifested their passion regarding free access to information, a transparent science landscape, and the free choice of publishing. PaperC will follow that lead and aim to become an aggregator and open access platform for specialized texts, videos and blog posts. We’ll start cooperating with Universities in the following year and we’ll make sure that google will not be the only one drawing some legal profit from thousands and thousands of peoples’ work! (ad words on illegal platform kino.to e.g. gained some 12 Million for the big g in 2011).

All this won’t make us rich but we’ll sleep well at night and bring some fairness to digital publishing.

So we would like to take the chance to say thank you to each investor, who supported us with his invaluable suggestions, feedback, and support. At times it can be tedious work but we aim to revolutionize the textbook industry, so that both authors and consumers benefit greatly.

Why only 100,000 €?

Crowd investments above 100,000 € require a securities prospectus (§8f, Abs. 3VerkaufsProspektGesetz), meaning that individuals can only invest in companies up to 100,000 € if the company doesn’t want to be liable concerning information contained in brochures. The hosting platform would need a banking license – which costs at least 12,000 € and requires 30 years of liability –  in order to allow for bigger investments.

FAQ for Investors

Nearly every startup company that undergoes another financing round has to deal withskeptical, dismissing, and jealous voices. At every point in time we acted as openly and transparently as possible. Nevertheless we experienced tough opposition during out latest financing project. Having said that we don’t want to ruin the great mood and talk about opposition another time.

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