We’re fuzzing on getting as much publishers as possible into the flat rate model, which is to be exact a subscription model and means: You only pay for as much as you read, publishers get paid for the content that’s really useful.
Of course this does not support the model of publishing as everyone was used to so far: Market a book, set a price, get paid and then no longer care about what the reader actually does with the book. (Same with music where single track downloading changed the whole game, look where it lead.) 80% of books are not read beyond the first 50 pages – but paid for as much pages they have! This makes perfect sense in a world, where a whole book has to be published, where the entire book has to be stored, delivered, taken back and put to waste disposal if need is. This world does no longer exist since we’re having digital versions of nearly everything (where the number of pages is even smaller). And therefore publishers have to learn a lot of difficult lessons about what readers (let’s call them readers while they’re users for another 6 month) want and what they’re willing to pay for – if at all.
Our job right now is to a) convince publishers to contribute their content or b) let them watch others do it while they go on publishing and selling whole ebooks into a shrinking market.
To support them at least a little we’re building the perfect platform for an instant access to high quality textbooks and make sure that readers are happy and contended with their products – if they let us do so. Publishers are a motley crew of different personalities yet they have two things in common: they’re usually sweet and they love numbers. We need to give them some:
Thank you. Publishers will appreciate your help. Me too.