Tag Archives: subscription

Never Underestimate the Importance of a Librarian! – TheCostOfKnowledge -

Three huge scientific Publishers make million after million with content that belongs to the public who paid for it with their taxes. Why that is, where all those millions go and how we at PaperC might help set a new approach is going to be my topic of the week. 

Some years ago, when I studied publishing and book trade in Leipzig, there was another tiny faculty on my campus, a faculty called “Library and Information Science” (it did not even have an english name back then), and from several boards in students representatives I knew some of these folks, actually for their somehow weird humor. The librarians. Some wore bags, stickers and t-shirts like this..

.. and all the fancy economy students, the brainiacs from computer studies and scientists all over university shook their heads at them – if they noticed the pale bookworms at all. And those very same pale bookworms now delight me unprecedentedly. This is why:

„60 percent of our budget“, says Wolfgang Zick, Head of Libraries at Technical University here in Berlin, “is spent on magazines and papers – the costs explode.” And adds: “In the last 10 years our budget increased by only 4% – while (more interesting) at the same time the publishers charged us 30 to 50% extra”. So far no deal, money has always been short for education and publishers these days face huge challenges, of course, everything gets more and more expensive.. but … but:

Wait! A short research reveals, that e.g. Elsevier, target of boycotts for many years now, has done it again! While, better say: because of the fact that!, authors and editors are not participating in the revenues, Elsevier announced another growth in their operating margin: 31% in 2005, 40% in 2011 and a total profit of 1,1 billion USD with only 3,27 billion business volume. Proudly presented by their spokesperson earlier this year.

How is that again? Very easy again:

University X has certain departments and therefor needs titles a,b and f in their library. Now guess what, of course they are happily welcomed by the publishers of scientific media but hey – if they really want a, b and f, they are likely to take c,d, and e with it, right? Sure they are and that’s why they will not get a contract for the titles they need but for the bundle. And considering the fact, that for example the magazine Tetrahedron is 20.000 USD per year you can  easily sum up to the fact, that each of those unnecessary subscriptions eats up money that could be used way better! And who paid the people examining, writing, reviewing that content?

To cut it really really short: our taxes pay science and scientists.

The state, which is basically all of us, already paid for those research and knowledge - to cut it really really short: our taxes pay science and scientists, access to campus libraries, librarians and universities with their research centers itself. This is awesome and I love to pay taxes for that - but now how come, publishers make libraries pay for the access to the very results of that science again? And why do dozens of libraries nation- and worldwide fight for fair contracts without any chance of being heard? Because the publishing lobby was not challenged so far and why is that? Because a) libraries did not have the connections and the technique to track down their costumers needs and therefor could never prove what gets read and what is crap and b) there was no such thing as the internet before, bringing people all over the planet together, connecting them for the means of transparency and education!

Taking a stand for the freedom of knowledge and education – Open Access for the taxes!

Authors, other contributors and editors have started a long time ago to connect and publicly protest, 12.636 so far!!, now libraries follow. After several time-limited boycotts in Stuttgart and Karlsruhe, finally the Technical University of Munich has resigned from all contracts with Elsevier for 2013 and encourages others to follow. But the underestimated librarians want more and there goes the debate: Why is aid money and funding for scientific work and research not bound to Open Access Publications only? Why do Springer, Wiley and others not offer bundles that equal the needs of their costumers? Why do those multimillion Dollar revenues have no impact on the situation in libraries and research centers? Why is there still no payment for thousands of contributors in the so calles Peer Review? Why does Elsevier not tell me publicly, how much a license would be if we at PaperC would, let’s say start some brain research? (USD35 per article) and so on and on and on.

Can a bookseller work with Elsevier?

We’re in a hassle here, because of course we need to sell Elsevier and other ebooks to our users if you need them – you’d go get them at Amazons otherwise or grab them for free anywhere else. Yet I go berserk when talking to a professor about putting his scripts to the platform and he tells me “no way, I have a contract” or, worse: “no way, I boycott companies you work for.” So while at the same time I am happy people finally stand strong for their rights and TheCostOfKnowledge takes a stand for them, it makes me sleepless and a little helpless. Here is what we do: we’re negotiating with all our publishers day in and day out so they finally might give us their (our, to be exact!) content, allow us to stream it into the flat rate and allow users to pay for what they need and that only. That’s one form of access everyone could live with and it is the first step we’re taking to provide fully Open Access to scientific research one day. Legally, crisp and useful, books first, scripts, papers and magazines second, third and fourth.

My inquiry at the management kept unanswered so far (well, I was told that my message was handed forward to the next management level) but we’ll meet some Elseviers at the bookfair in Frankfurt so there will be room for questions.. Give us a crossed finger, folks, there is room for change. And need.

What we may learn from “Next Issue”, digital all-you-can-read-flat for magazines

The awaited iOS launch of Next Issue will sure drive a lot more people to use the unlimited reading offer: $10 per month for access to the magazines that are either published monthly or bi-monthly, and $15 per month for full access to weekly publications. Since we’re going to offer almost similar models for textbooks in a much wider range of some hundred or even thousand titles, I allow myself to pick the “W” out of SWOT and focus on the problems. (no need to be mention there are benefits, strength and good fortune!)

1. Limited Content

It sounds rude but we know it’s true: a flat rate is a flat rate when it is a flat rate and you will always find titles along the road that are not in the flat – so you pay extra while thinking “hey, why is this and that not in the flat”? Though famous publishers such as Conde Nast, Hearst and Time Inc. are in the boat, the average dentist has a wider variety than the digital newsstand with fewer than 40 popular titles.

There aren’t any niche titles. No independent magazines. Basically it is people, food and marriage – thanks a lot ;)

Considering my (sure very specific) reading habits I have  more loyalty for certain bloggers, indies and aggregation channels than for any of the big magazines or even publishers –  I did not pay once for any of those titles and would suggest offering a variety of off-the-record-publications to get the (early stage!) offer some steps past the mainstream. If you’d subscribe for 3 to 5 of the magazines in the flat, you easily pay less than the 120$ Next Issue would cost you – so how likely are you to pay more for all those you do not need while lot of their content is available on the internet for free? All the “people, food and marriage” stuff is out there, no paywalls, no fees, so the problem stays: whats there to pay for, what makes you different? Niche titles, I am sure.

2. Underperforming Content 

Basically every digital newspaper or magazine you may read via Next Issue is a slightly pimped pdf that does not at all uses the full wide of opportunities coming with digital publishing. I’ve just recently written about what epub can do for you and assume, that, if you provide the same information I can find in any well prepared celeb-blog, you should at least add the same value I find in that very blog: additional twitter streams, fan page comments, links and pictures, a mouse-over cover flow… which directly leads to another issue:

3. Content Overload

As mentioned, I read a lot and I consume about 100 different sources on a daily basis of which most is for free. I may not be the average 28-year-old, not-too-engaged, not-too-specifically interested  digital reader but I am not likely to pay 10 or 15$ for magazines that are nice to have (waiting at the dentists) but basically only stuff up my pile of things to read. And, if I may take this into account, I don’t know anyone who would, not for todays offer.

Advice cot short: make it easy to contribute and get paid for Indies, think about formats that make sense and maybe consider a pay-as-you-go offer.

very brief poll on ebook flat rates / subscription model / .com feature plans

We’re fuzzing on getting as much publishers as possible into the flat rate model, which is to be exact a subscription model and means: You only pay for as much as you read, publishers get paid for the content that’s really useful.

Skip the fuzz and go to poll w/out a good reason

Of course this does not support the model of publishing as everyone was used to so far: Market a book, set a price, get paid and then no longer care about what the reader actually does with the book. (Same with music where single track downloading changed the whole game, look where it lead.) 80% of books are not read beyond the first 50 pages – but paid for as much pages they have! This makes perfect sense in a world, where a whole book has to be published, where the entire book has to be stored, delivered, taken back and put to waste disposal if need is. This world does no longer exist since we’re having digital versions of nearly everything (where the number of pages is even smaller). And therefore publishers have to learn a lot of difficult lessons about what readers (let’s call them readers while they’re users for another 6 month) want and what they’re willing to pay for – if at all.

Our job right now is to a) convince publishers to contribute their content or b) let them watch others do it while they go on publishing and selling whole ebooks into a shrinking market.

To support them at least a little we’re building the perfect platform for an instant access to high quality textbooks and make sure that readers are happy and contended with their products – if they let us do so. Publishers are a motley crew of different personalities yet they have two things in common: they’re usually sweet and they love numbers. We need to give them some:

Go to poll now

Thank you. Publishers will appreciate your help. Me too.

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